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| Passionate about Contact Lenses |
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| Release date: 18 Sep 2007 |
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The contact lens made with passion!This is how the latest silicone hydrogel launch is described by its manufacturer; even the lens blister-pack is heart-shaped! Following its successful introduction at this year's BCLA Conference, UltraVision has launched the new silicone hydrogel lens from global contact lens giant Menicon. Menicon PremiO is a new advanced silicone hydrogel contact lens utilising two significant proprietary breakthrough technologies; a new water-philic monomer MeniSilkT combined with NanoglossT, a state of the art surface technology creating a smooth, reproducible surface for enhanced wettability. To optimise ocular health and flexibility for the patient, the lens is available as a 2-week replacement daily/flexi wear lens or for 1-week replacement in an extended wear modality.
 As might be expected from a world-leader in the development of hyper Dk RGP materials, Menicon PremiO has a hyper Dk of 129, from its 40% water content, resulting in a transmissibility value of 161 at the centre of a -3.00D lens. Two base curves (8.30mm & 8.60mm) combine with a 14.00mm diameter, to ensure that patients get maximum performance from an optimal lens fit. Menicon PremiO is available now, in the launch parameter range of -7.00D to +2.00D; then early in 2008 extended minus and plus powers will be available. Commenting on the launch Nick Loan, Managing Director of Ultravision said 'UltraVision are delighted to be launching this breakthrough product in the UK and Ireland. This is a significant event for the market, our customers and their patients, new and existing; a brand new and differentiated alternative to the existing range of silicone hydrogel lenses. I have received unprecedented feedback regarding on-eye performance from key practitioners in our UK field study. Product quality, positioning and pricing combine to create a recipe for clinical and commercial success, both prerequisites for today's demanding environment. I am confident that, once trialled, practitioners will enjoy fitting Menicon PremiO as much as their patients will love wearing them.' Click here to visit the UK and Ireland Menicon PremiO website.
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